The Impact of Selected Online Marketing Channels on Sales Performance: The Moderating Effects of Company Age

Springer proceedings in business and economics 2026

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Authors: Asdren Toska, Jusuf Zeqiri, Rasim Zuferi
DOI: 10.1007/978-3-032-04214-9_2
Cited by: 0
References: 42

Fields of Study & Subjects

Digital Marketing and Social Media Technology Adoption and User Behaviour Organizational and Employee Performance

Publication details

Journal / source
Springer proceedings in business and economics
Pages
19–32
Publication date
1 January 2026
Language
EN