Digital Marketing Effect on Value Creation and Customer Satisfaction: Empirical Analysis of Textile Industry in Emerging Countries

Springer proceedings in business and economics 2026

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Authors: Jona Hoxhaj, Gadaf Rexhepi, Jusuf Zeqiri, Sadudin Ibraimi

DOI: 10.1007/978-3-032-04214-9_25

Cited by: 0

References: 16

Fields of Study & Subjects

Digital Transformation in Industry Technology Adoption and User Behaviour E-commerce and Technology Innovations

References 16