The Impact of Marketing Strategies on Consumer Behavior: Case Study North Macedonia

Springer proceedings in business and economics 2026

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Authors: Blerina Zendeli, Jusuf Zeqiri, Teuta Veseli-Kurtishi, Rasim Zuferi
DOI: 10.1007/978-3-032-04214-9_33
Cited by: 0
References: 16

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Technology Adoption and User Behaviour

Publication details

Journal / source
Springer proceedings in business and economics
Pages
539–558
Publication date
1 January 2026
Language
EN