The Digital Revolution: How Social Media Is Redefining Consumer Behavior

Springer proceedings in business and economics 2026

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Authors: Vjosë Latifi, Agron Hajdari, Valid Apuk, Rineta Jusufi
DOI: 10.1007/978-3-032-04214-9_6
Cited by: 0
References: 23

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Organizational and Employee Performance

Publication details

Journal / source
Springer proceedings in business and economics
Pages
87–100
Publication date
1 January 2026
Language
EN