The Impact of Customer Relationship Management on Customer Loyalty: Strategies for Building Lasting Connections

Studies in systems, decision and control 2026 Book chapter

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Authors: Malek Ahmad Alsoud, Asokan Vasudevan, Suleiman Ibrahim Shelash, Naveneetha Krishnan Kengatharan, Khaleel Ibrahim, Muhamad Saufi Che Rusuli, Sam Toong Hai, ANNIE WANG PEI LING, Badra Sandamali Galdolage
DOI: 10.1007/978-3-032-04738-0_80
Cited by: 1
References: 70

Fields of Study & Subjects

Customer Service Quality and Loyalty Customer churn and segmentation Organizational Leadership and Management Strategies

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
959–970
Publication date
1 January 2026
Language
EN
Document type
Book chapter