Netnographic Approach to Analyse Social Media Content

2026 Book chapter

View at publisher

Authors: Carlos Gómez‐Corona

DOI: 10.1007/978-3-032-04851-6_11

Cited by: 0

References: 20

Fields of Study & Subjects

Digital Marketing and Social Media Culinary Culture and Tourism Consumer Behavior in Brand Consumption and Identification

References 20