Text Highlighting Method: Using Textual Data for Attitude Measurement and Other Consumer Behaviour Responses

2026 Book chapter

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Authors: Sara R. Jaeger, Sok L. Chheang, Gastón Ares

DOI: 10.1007/978-3-032-04851-6_7

Cited by: 0

References: 38

Fields of Study & Subjects

Sensory Analysis and Statistical Methods Consumer Packaging Perceptions and Trends Consumer Attitudes and Food Labeling

References 38