How Effective Are Sustainable Marketing Strategies in the South African Consumer Market? A Systematic Review

Springer eBooks 2026

View at publisher
Authors: Thembeka Goodness Zondi, Paballo Patience Ntobaki, Nkululeko PraiseGod Zungu
DOI: 10.1007/978-3-032-05932-1_10
Cited by: 0
References: 11

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Packaging Perceptions and Trends

Publication details

Journal / source
Springer eBooks
Pages
213–230
Publication date
1 January 2026
Language
EN