Learner as Customer, Customer as Learner: Balancing a Business Approach with Learning Experience Design in Offering Microcredentials

Educational communications and technology: issues and innovations 2026 Book chapter

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Authors: Andrea Gregg, Meg Handley, Stephanie Bowles
DOI: 10.1007/978-3-032-06823-1_11
Cited by: 1
References: 13

Fields of Study & Subjects

Management and Marketing Education Higher Education and Employability Higher Education Practises and Engagement

Publication details

Journal / source
Educational communications and technology: issues and innovations
Publisher
Springer Nature Switzerland
Pages
247–266
Publication date
1 January 2026
Language
EN
Document type
Book chapter