The Influence of Discount Price, Perceived Hedonic Shopping Motivation, and Shopping Lifestyle on Impulse Buying Behaviour at TikTok Shop

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Yunita Fitri Wahyuningtyas, Dessy Isfianadewi
DOI: 10.1007/978-3-032-07220-7_79
Cited by: 0
References: 18

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Packaging Perceptions and Trends Consumer Market Behavior and Pricing

Publication details

Journal / source
Studies in systems, decision and control
Pages
905–914
Publication date
1 January 2026
Language
EN
Document type
Book chapter