The Influence of Online Brand Community Engagement on Consumer Brand Engagement: A Systematic Review

Lecture notes in networks and systems 2026

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Authors: Siham Jamil, Razane Chroqui, Lu Zhang
DOI: 10.1007/978-3-032-07718-9_48
Cited by: 0
References: 19

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Service and Product Innovation

Publication details

Journal / source
Lecture notes in networks and systems
Pages
575–585
Publication date
1 January 2026
Language
EN