AI-Driven Marketing Co-Creation in Esports: A Digital Economy Perspective

Lecture notes in networks and systems 2026

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Authors: Kaoutar Moussafir, Ihababdelbasset Annaki
DOI: 10.1007/978-3-032-07915-2_50
Cited by: 0
References: 13

Fields of Study & Subjects

Digital Games and Media Service and Product Innovation AI in Service Interactions

Publication details

Journal / source
Lecture notes in networks and systems
Pages
619–629
Publication date
1 January 2026
Language
EN