Enhancing Customer Loyalty Through Artificial Intelligence and Big Data: A Narrative Literature Review

Lecture notes in networks and systems 2026

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Authors: Rita El Guermai, Jamal Abdelfattah
DOI: 10.1007/978-3-032-07915-2_8
Cited by: 2
References: 25

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Organizational and Employee Performance

Publication details

Journal / source
Lecture notes in networks and systems
Publisher
Springer Nature Switzerland
Pages
91–102
Publication date
1 January 2026
Language
EN