The Impact of E-WOM on Consumer Buying Behaviour Towards Electronic Products

Information systems engineering and management 2026 Book chapter

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Authors: J. Sridevi, B. Jeyaprabha, C. Vijai, Anirban Sarkar
DOI: 10.1007/978-3-032-07922-0_22
Cited by: 0
References: 16

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Information systems engineering and management
Pages
461–474
Publication date
1 January 2026
Language
EN
Document type
Book chapter