The Evolution of Marketing in Platform Ecosystems

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_1
Cited by: 0
References: 14

Fields of Study & Subjects

Digital Platforms and Economics Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Publication details

Journal / source
Springer eBooks
Pages
3–12
Publication date
1 January 2026
Language
EN
Document type
Book chapter