Using Engagement to Drive Value Co-Creation

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_13
Cited by: 0
References: 13

Fields of Study & Subjects

Service and Product Innovation Digital Platforms and Economics Digital Marketing and Social Media

Publication details

Journal / source
Springer eBooks
Pages
139–149
Publication date
1 January 2026
Language
EN
Document type
Book chapter