Value Co-Creation—The New Marketing Currency

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_14
Cited by: 0
References: 10

Fields of Study & Subjects

Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

Publication details

Journal / source
Springer eBooks
Pages
151–158
Publication date
1 January 2026
Language
EN
Document type
Book chapter