Marketing Leaders as Drivers of Co-Creation

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_2
Cited by: 0
References: 11

Fields of Study & Subjects

Service and Product Innovation Marketing and Advertising Strategies Innovation and Knowledge Management

Publication details

Journal / source
Springer eBooks
Pages
13–19
Publication date
1 January 2026
Language
EN
Document type
Book chapter