Strategies to Overcome Resistance in Marketing for Ecosystems

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_20
Cited by: 0
References: 12

Fields of Study & Subjects

Marketing and Advertising Strategies Digital Platforms and Economics Environmental Sustainability in Business

Publication details

Journal / source
Springer eBooks
Pages
217–226
Publication date
1 January 2026
Language
EN
Document type
Book chapter