Unlocking Future Marketing Potential: The Interplay of Actor Engagement and Co-Creation

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_28
Cited by: 0
References: 11

Fields of Study & Subjects

Service and Product Innovation Digital Marketing and Social Media Marketing and Advertising Strategies

Publication details

Journal / source
Springer eBooks
Pages
303–311
Publication date
1 January 2026
Language
EN
Document type
Book chapter