Designing a Scalable Platform-Driven Marketing Strategy

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_31
Cited by: 0
References: 10

Fields of Study & Subjects

Digital Marketing and Social Media Marketing and Advertising Strategies Digital Platforms and Economics

Publication details

Journal / source
Springer eBooks
Pages
333–340
Publication date
1 January 2026
Language
EN
Document type
Book chapter