Bridging the Gap—Aligning CMOs and CEOs for Platform Growth

Springer eBooks 2026 Book chapter

View at publisher
Authors: Leeya Hendricks
DOI: 10.1007/978-3-032-08031-8_4
Cited by: 0
References: 11

Fields of Study & Subjects

Information Technology Governance and Strategy Business Strategies and Innovation Digital Platforms and Economics

Publication details

Journal / source
Springer eBooks
Pages
31–39
Publication date
1 January 2026
Language
EN
Document type
Book chapter