Unpacking Retail Customer Retention Through Cohort Analysis and Demographic Segmentation

Lecture notes in networks and systems 2026

View at publisher
Authors: Xin Yi Kh’ng, Woan Lin Beh, Boon-Yaik Ooi, William Yeoh
DOI: 10.1007/978-3-032-08243-5_14
Cited by: 0
References: 16

Fields of Study & Subjects

Customer churn and segmentation Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Publication details

Journal / source
Lecture notes in networks and systems
Pages
145–158
Publication date
1 January 2026
Language
EN