The Impact of Marketing Strategies on Society

Palgrave studies in marketing, organizations and society 2026 Book

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Authors: Nimet Uray, Meltem Kiygi-Calli, Petek Tosun
DOI: 10.1007/978-3-032-08423-1
Cited by: 0

Fields of Study & Subjects

Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Publication date
1 January 2026
Language
EN
Document type
Book