Evolution of Marketing and Its Impact on Society

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Petek Tosun, Meltem Kiygi-Calli, Nimet Uray
DOI: 10.1007/978-3-032-08423-1_1
Cited by: 0
References: 69

Fields of Study & Subjects

Marketing and Advertising Strategies American History and Culture Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
1–22
Publication date
1 January 2026
Language
EN
Document type
Book chapter