Cultural Construction Through Marketing Communications: Societal Impacts and Ethical Considerations

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Esra Arıkan
DOI: 10.1007/978-3-032-08423-1_10
Cited by: 0
References: 44

Fields of Study & Subjects

Marketing and Advertising Strategies Media Gender and Advertising Consumer Behavior in Brand Consumption and Identification

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
215–236
Publication date
1 January 2026
Language
EN
Document type
Book chapter