Alleviating Consumer Vulnerability Through Marketing Management

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Mehmet Okan
DOI: 10.1007/978-3-032-08423-1_11
Cited by: 0
References: 62

Fields of Study & Subjects

Innovation and Socioeconomic Development Consumer Behavior in Brand Consumption and Identification Consumer behavior in food and health

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
237–262
Publication date
1 January 2026
Language
EN
Document type
Book chapter