Social Marketing: Strategic Management of Non-profit Organizations

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Esra Demirbaş
DOI: 10.1007/978-3-032-08423-1_12
Cited by: 0
References: 21

Fields of Study & Subjects

Nonprofit Sector and Volunteering Marketing and Advertising Strategies Healthcare Law Governance and Management Studies

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
263–286
Publication date
1 January 2026
Language
EN
Document type
Book chapter