The Societal Impact of Influencer Marketing

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Sandy Çağlıyor
DOI: 10.1007/978-3-032-08423-1_15
Cited by: 0
References: 77

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
327–349
Publication date
1 January 2026
Language
EN
Document type
Book chapter