The Role of Marketing in Shaping Societal Futures: Concluding Remarks

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Meltem Kiygi-Calli, Nimet Uray, Petek Tosun
DOI: 10.1007/978-3-032-08423-1_17
Cited by: 0

Fields of Study & Subjects

Corporate Social Responsibility and Sustainability Marketing and Advertising Strategies Service and Product Innovation

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
377–381
Publication date
1 January 2026
Language
EN
Document type
Book chapter