Marketing Strategy for Sustainability

Palgrave studies in marketing, organizations and society 2026 Book chapter

View at publisher
Authors: Elif Karaosmanoğlu, Gülberk Gültekin Salman, Cansu Korkmaz MENDERES
DOI: 10.1007/978-3-032-08423-1_2
Cited by: 0
References: 38

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Marketing and Advertising Strategies

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
23–45
Publication date
1 January 2026
Language
EN
Document type
Book chapter