Navigating the Future: Marketing’s Impact on Business and Society from a Strategic Perspective

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Peren Özturan, Bilge Baykal
DOI: 10.1007/978-3-032-08423-1_5
Cited by: 0
References: 44

Fields of Study & Subjects

Marketing and Advertising Strategies Business Strategies and Innovation Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
97–122
Publication date
1 January 2026
Language
EN
Document type
Book chapter