Enhancing Brand Equity Through Responsible Marketing and CSR

Palgrave studies in marketing, organizations and society 2026 Book chapter

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Authors: Gökhan Aydın
DOI: 10.1007/978-3-032-08423-1_6
Cited by: 0
References: 110

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Corporate Social Responsibility Reporting Corporate Social Responsibility and Sustainability

Publication details

Journal / source
Palgrave studies in marketing, organizations and society
Pages
123–147
Publication date
1 January 2026
Language
EN
Document type
Book chapter