The Influence of Pricing Strategies on Society vs. Society Shaping Pricing Strategies

Palgrave studies in marketing, organizations and society 2026 Book chapter

View at publisher

Authors: Kivilcim Dogerlioglu‐Demir, Cenk Koçaş, Derya Yurt

DOI: 10.1007/978-3-032-08423-1_9

Cited by: 0

References: 55

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

References 55