Define Who You Serve and What You Promise

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Authors: Arto Lindblom, Matti Kautto, Lasse Mitronen
Cited by: 0
References: 26

Fields of Study & Subjects

Service and Product Innovation Customer Service Quality and Loyalty Business Strategies and Innovation

Publication details

Journal / source
Springer eBooks
Pages
75–92
Publication date
1 January 2026
Language
EN
Document type
Book chapter