Impact of Company Initiatives on Brand Customer Engagement and its Association with Brand Satisfaction, Brand Trust and Word-of-Mouth Generation of Fast-food Restaurant Consumers

Smart innovation, systems and technologies 2026

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Authors: Valeria Marisol Mera-Garay, Xiomara Patricia Acuña-Masias, Manuel Luis Lodeiros-Zubiria

DOI: 10.1007/978-3-032-09911-2_19

Cited by: 0

References: 65

Fields of Study & Subjects

Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Culinary Culture and Tourism

References 65