The Mediating Role of Brand Experience in Digital Wallet User Satisfaction. An Experience in Peru

Smart innovation, systems and technologies 2026

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Authors: Olger Gutiérrez-Aguilar, Lily Montesinos-Valencia, Percy Montesinos-Valencia, Sandra Chicaña Huanca

DOI: 10.1007/978-3-032-09911-2_23

Cited by: 0

References: 13

Fields of Study & Subjects

Communication and COVID-19 Impact Consumer Retail Behavior Studies Digital Marketing and Social Media

References 13