The Mediating Role of Credibility in Purchase Intention in Social Networks. A Study with University Students

Smart innovation, systems and technologies 2026

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Authors: Olger Gutiérrez-Aguilar, Lily Montesinos-Valencia, Jair Leon-Lucano, Percy Montesinos-Valencia, Sandra Chicaña Huanca

DOI: 10.1007/978-3-032-09911-2_30

Cited by: 0

References: 17

Fields of Study & Subjects

Digital Marketing and Social Media Organizational and Employee Performance Organizational Leadership and Management Strategies

References 17