Impact of Visual Merchandising on Promotional Strategies: A Neuromarketing Analysis with Eye Tracking at the Point-of-Sale

Smart innovation, systems and technologies 2026

View at publisher
Authors: Juan Brito, Maria del Pilar Cabrera, Andrea Llivicura, María Fernanda Villavicencio
DOI: 10.1007/978-3-032-09911-2_6
Cited by: 0
References: 16

Fields of Study & Subjects

Consumer Retail Behavior Studies Consumer Packaging Perceptions and Trends Digital Media and Visual Art

Publication details

Journal / source
Smart innovation, systems and technologies
Pages
53–63
Publication date
1 January 2026
Language
EN