Adoption of Augmented Reality in Digital Commerce: Effect of Experience and Technological Attitude on Centennials’ Purchase Intention

Smart innovation, systems and technologies 2026

View at publisher
Authors: Maria del Pilar Cabrera, María Villavicencio, Diego Cordero, Juan Brito
DOI: 10.1007/978-3-032-09911-2_8
Cited by: 0
References: 25

Fields of Study & Subjects

Augmented Reality Applications Technology Adoption and User Behaviour Consumer Retail Behavior Studies

Publication details

Journal / source
Smart innovation, systems and technologies
Pages
74–83
Publication date
1 January 2026
Language
EN