Understanding Consumer Behaviour in E-Commerce Segment Through Topic Modelling

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: T. Mangaiyarkarasi, K. Kalaiselvi, M.Ruby Evangelin, A. Arockia selvi
DOI: 10.1007/978-3-032-10016-0_31
Cited by: 0
References: 17

Fields of Study & Subjects

Sentiment Analysis and Opinion Mining Digital Marketing and Social Media Customer churn and segmentation

Publication details

Journal / source
Studies in systems, decision and control
Pages
391–401
Publication date
1 January 2026
Language
EN
Document type
Book chapter