Gamification Strategies and Their Effectiveness in Enhancing Brand Engagement Within the Metaverse

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: Neerupa Chauhan, Panduranganagouda Honnali, L. Thomas Robinson, M. Anil Kumar, V. S. Divyasre, R. Sateesh Kumar
DOI: 10.1007/978-3-032-10016-0_68
Cited by: 0
References: 18

Fields of Study & Subjects

Educational Games and Gamification Virtual Reality Applications and Impacts Flow Experience in Various Fields

Publication details

Journal / source
Studies in systems, decision and control
Pages
855–871
Publication date
1 January 2026
Language
EN
Document type
Book chapter