Cloud and Big Data Management: Integration into Marketing Strategies
Fields of Study & Subjects
Big Data and Business Intelligence
Economic and Technological Systems Analysis
Digital Economy and Transformation
Publication details
- Journal / source
- Studies in systems, decision and control
- Publisher
- Springer Nature Switzerland
- Pages
- 75–86
- Publication date
- 1 January 2026
- Language
- EN
- Document type
- Book chapter