The Mediating Role of Attitude Towards Behaviour Between Brand Image and Purchase Intention: Evidence from India’s Housing Market

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: K. M. Kavya, Shaeril Michael Almeida
DOI: 10.1007/978-3-032-10016-0_78
Cited by: 1
References: 14

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies Consumer Packaging Perceptions and Trends

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
977–989
Publication date
1 January 2026
Language
EN
Document type
Book chapter