Investigating the Effectiveness of Promotional Strategies on Sale Performance of FMCG Products in India

Studies in systems, decision and control 2026 Book chapter

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Authors: C. Addlin Pooviga, M. Padmapriya, Archana Raja, G. Rachel Maria, Ms. Neelima Chaudhary, M. Krishnamoorthi
DOI: 10.1007/978-3-032-10016-0_81
Cited by: 1
References: 10

Fields of Study & Subjects

Consumer Market Behavior and Pricing Consumer Retail Behavior Studies Marketing and Advertising Strategies

Publication details

Journal / source
Studies in systems, decision and control
Publisher
Springer Nature Switzerland
Pages
1017–1026
Publication date
1 January 2026
Language
EN
Document type
Book chapter