Role of Neuromarketing in Consumer Decision-Making: Emotional Triggers and Ethical Implications

Studies in systems, decision and control 2026 Book chapter

View at publisher
Authors: S. Sujatha, S. Janani, S. Gokilavani, D. Ravidran, S. Namasivayam
DOI: 10.1007/978-3-032-10016-0_86
Cited by: 0
References: 1

Fields of Study & Subjects

Organizational and Employee Performance Organizational Leadership and Management Strategies Advanced Technologies in Various Fields

Publication details

Journal / source
Studies in systems, decision and control
Pages
1071–1082
Publication date
1 January 2026
Language
EN
Document type
Book chapter