Impact of Demographic Factors on E-Commerce Sales Events: An Empirical Study of Indian Consumers

Information systems engineering and management 2026

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Authors: Jyoti Shaw, Anirban Sarkar, Subhabrata Mitra, Subrata Jana
DOI: 10.1007/978-3-032-10047-4_1
Cited by: 0
References: 7

Fields of Study & Subjects

Consumer Behavior and Marketing Influence Consumer Market Behavior and Pricing Consumer Retail Behavior Studies

Publication details

Journal / source
Information systems engineering and management
Pages
1–13
Publication date
1 January 2026
Language
EN