Impact of Celebrity Endorsement on Cold Drinks Consumption

Information systems engineering and management 2026

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Authors: Trisha Ghosh, Anirban Sarkar, Subhabrata Mitra, Subrata Jana
DOI: 10.1007/978-3-032-10047-4_34
Cited by: 0
References: 8

Fields of Study & Subjects

Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Marketing Influence Marketing and Advertising Strategies

Publication details

Journal / source
Information systems engineering and management
Pages
497–508
Publication date
1 January 2026
Language
EN