Enhancing Customer Experience in Retail: How Geo-Fencing Technology Personalizes Shopping Journeys

Information systems engineering and management 2026 Book chapter

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Authors: M. Jomon Jose, Jyothis Rachel Mathews
DOI: 10.1007/978-3-032-10122-8_6
Cited by: 0
References: 33

Fields of Study & Subjects

Consumer Retail Behavior Studies Augmented Reality Applications Virtual Reality Applications and Impacts

Publication details

Journal / source
Information systems engineering and management
Pages
101–116
Publication date
1 January 2026
Language
EN
Document type
Book chapter