The Influence of Green Advertising on Consumer Decision-Making and the Adoption of Sustainable Consumption Practices

World sustainability series 2026 Book chapter

View at publisher
Authors: Gunjan Sharma
DOI: 10.1007/978-3-032-10212-6_10
Cited by: 0
References: 16

Fields of Study & Subjects

Environmental Sustainability in Business Sustainable Supply Chain Management Consumer Retail Behavior Studies

Publication details

Journal / source
World sustainability series
Pages
193–217
Publication date
1 January 2026
Language
EN
Document type
Book chapter